← Principles
2

Visibility determines exposure

The appropriate level of digital infrastructure is proportional to exposure, not to anxiety. Someone with a limited public footprint has different requirements from an executive, a journalist, or a public figure whose name carries professional or reputational weight. Before deciding what to build, assess honestly: how visible are you, what would be at stake if your name or identity were misused, and who would have a reason to do so. Most people either underestimate this or overcorrect. Accurate calibration is the skill.